Move Freely. Ride Smarter.

Move Freely. Ride Smarter.

Move Freely. Ride Smarter.

Electric Scooter Sharing Platform

Industry

TaaS

Client

Nacional Star

Year

2020

Mobile App / Branding / UX Design / UI Design / Software Development

A smart mobility platform that makes urban transportation faster, cleaner, and more connected.

Complete brand identity and mobile application for an electric scooter sharing service designed to bring a modern, sustainable, and flexible transportation option to urban environments. Inspired by the new generation of micro-mobility platforms, the project combines a bold brand presence with a seamless digital experience tailored for both individual and business users. The mobile app serves as the central hub of the service, allowing users to locate nearby scooters, unlock vehicles, purchase prepaid credits, and monitor rides in real time. Riders can track remaining account balance, distance traveled, and available riding range directly from the app, creating a transparent and intuitive user experience.

To accommodate different customer needs, I designed separate usage models for private and business users. Individual riders access the service through a prepaid credit system, while business customers benefit from mileage-based billing and monthly invoicing, making the platform suitable for both everyday commuting and corporate mobility programs. Beyond ride management, the application functions as a mobility companion, helping users navigate the city, locate charging stations, and manage their transportation activities from a single interface.

The brand was positioned around innovation, freedom, and urban lifestyle, targeting a modern audience of young professionals, city commuters, and early adopters. Through contemporary visual design, intuitive UX, and a scalable technology platform, we created a mobility experience that reflects the future of city transportation.