Road Safety Awareness Campaign
Industry
Transport & Infrastructure
Client
Dream Dust
Year
2018
Motion Graphics / Illustration
A series of impactful animated safety campaigns turning statistics into memorable visual stories that encourage safer driving.
In collaboration with Dream Dust Studio, we created the visual direction, illustrations, and motion graphics assets for a series of promotional videos developed for the Ministry of Transportation and Safety. The campaign consisted of four educational animated videos designed to raise awareness about the consequences of distracted driving, excessive speed, and unsafe behavior behind the wheel. Working from concept to execution, we contributed to script development, storyboard creation, visual storytelling, art direction, and the production of all illustrations and graphic assets used throughout the campaign. Each video was built around the recurring message "You Should Know...", followed by a powerful fact designed to make road safety risks easier to understand and remember.
Through clear visual metaphors and engaging animation, complex safety statistics were transformed into relatable comparisons—for example, illustrating the impact force of a collision, the dangers of using a mobile phone while driving, or the surprisingly long braking distance required to stop a vehicle at urban speeds.
