For the love of kids!

For the love of kids!

For the love of kids!

Bellino International Baby

Industry

Children Education

Client

Jensen Architects

Year

2021

Branding / Logo Design / Signage

Scandinavian Simplicity, Inspiring Young Minds

We created a complete branding system for an international kindergarten in Shenzhen, China, in collaboration with a Danish design studio. Drawing inspiration from Scandinavian design principles, the project combines simplicity, warmth, and functionality to create a welcoming and inspiring environment for children.

At the heart of the identity is a playful, minimalist logo depicting a happy child through simple geometric forms and soft pastel colors. The visual language extends across every touchpoint, creating a friendly and recognizable brand that feels both modern and approachable.

Beyond the logo and brand identity, we developed a comprehensive design system that included interior and exterior signage, promotional materials, wayfinding elements, and brand applications throughout the kindergarten. Natural materials, particularly wood, together with clean layouts and a calm color palette, reinforce the Nordic aesthetic and support a positive learning atmosphere. The result is a cohesive brand experience that blends Scandinavian minimalism with the joy, creativity, and curiosity of early childhood education.